Urban Vibes Collection.
The “Urban Vibes” lookbook project captures the essence of street style, showcasing the iconic Nike Jordan shoes through a lens of modern city life. Inspired by the energy of urban landscapes, this collection features bold designs, vibrant colorways, and a blend of athletic performance with cutting-edge fashion.
This was a conceptual project and no element it is part of Nike’s work.
Creative process.
To match the dynamic photography of the Jordans, I incorporated AI-generated backgrounds that align perfectly with the “Urban Vibes” theme. These backgrounds complement the sharp details and sleek lines of the footwear and the visuals bring a modern design, mirroring the innovative nature of both the shoes and the city itself.
A key part of the design was choosing a bold, modern typeface that aligns with Nike’s iconic style. The typography is strong and impactful and it not only reinforces the athletic performance of the shoes but also ties in seamlessly with the overall urban aesthetic.
